Wednesday, 5 October 2011

New Euromonitor white papers





Euromonitor International has launched a new series of complimentary white papers. The first in the series, Demographic Transformation Worldwide - A Guide to Harnessing Population Statistics and Analysis is available free of charge.

Euromonitor state that this white paper "provides valuable insight on the opportunities and challenges demographic trends present to marketers and strategists. Case studies provide real examples of businesses benefitting from the examination of demographic trends and how they applied these concepts to marketing strategies and product positioning. Learn how demographic trends and shifts can affect the business community and help companies gain competitive advantage in tough economic times."

Click here to download the free white paper.

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